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Paperchase arrives in town centre as JoJo Maman Bébé prepares to leave

Stationery company Paperchase opens its new Bishop’s Stortford store on Thursday (October 13).

The brand – a fixture of the UK high street since 1968 when its first outlet opened in Kensington, west London – has set up shop in Potter Street in the former Phase Eight fashion shop.

The 125-store chain has recruited two managers and seven other members of staff for the business, which sells cards, wrapping paper and gifts as well as stationery.

Paperchase in Potter Street (59913864)
Paperchase in Potter Street (59913864)

A spokeswoman said: “Bishop’s Stortford has a bustling high street in a lovely and busy town centre, and we believe that Paperchase will fit brilliantly and will be a welcome addition for residents and shoppers alike.”

Meanwhile, maternity and childrenswear brand JoJo Maman Bébé, which employs seven full- and part-time staff, is leaving Bishop’s Stortford after almost 11 years.

The brand, founded in 1993, will close its North Street shop – between the vacant former White Stuff clothes store and the empty old offices of the Bishop’s Stortford Independent, which has moved to 7 Palmers Lane – on Sunday October 30.

JoJo Maman Bebe (59913870)
JoJo Maman Bebe (59913870)

In April this year, the chain was bought by Next and a group of investment companies, and founder Laura Tenison has stepped down.



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